As discussed elsewhere in this text, you need to make sure that you conclude in a vivid way so that the speech ends on a high point and the audience has a sense of energy as well as a sense of closure. In a persuasive speech based on Monroe’s motivated sequence, the action step will end with the speech’s concluding device. Asking your peers to donate one dollar is considerably more realistic. Asking your peers in a college classroom to donate one thousand dollars to charity isn’t realistic. When preparing an action step, it is important to make sure that the action, whether audience action or approval, is realistic for your audience. Approval, on the other hand, involves an audience’s consent or agreement with a speaker’s proposed attitude, value, or belief. Audience action refers to direct physical behaviors a speaker wants from an audience (e.g., flossing their teeth twice a day, signing a petition, wearing seat belts).
For understanding purposes, we break the action into two distinct parts: audience action and approval. The final step in Monroe’s motivated sequence is the action step, in which a speaker asks an audience to approve the speaker’s proposal. In essence, you show your audience both possible outcomes and have them decide which one they would rather have. Monroe also acknowledged that visualization can include a combination of both positive and negative visualization. Conversely, the negative method of visualization is where a speaker shows how not adopting the proposal will lead to a worse future (e.g., don’t recycle, and our world will become polluted and uninhabitable). You also need to make sure that you clearly show how accepting your solution will directly benefit your audience.Īccording to Monroe, visualization can be conducted in one of three ways: positive, negative, or contrast. The positive method of visualization is where a speaker shows how adopting a proposal leads to a better future (e.g., recycle, and we’ll have a cleaner and safer planet). When helping people to picture the future, the more concrete your visualization is, the easier it will be for your audience to see the possible future and be persuaded by it. In essence, the visualization stage is where a speaker can show the audience why accepting a specific attitude, value, belief, or behavior can positively affect the future. The next step of Monroe’s motivated sequence is the visualization step, in which you ask the audience to visualize a future where the need has been met or the problem solved.
When you offer rebuttals for arguments against your speech, it shows your audience that you’ve done your homework and educated yourself about multiple sides of the issue. As a persuasive speaker, one of your jobs is to think through your speech and see what counterarguments could be made against your speech and then rebut those arguments within your speech. Lastly, Monroe recommends that a speaker responds to possible objections. Research, statistics, and expert testimony are all great ways of referencing practical experience. Instead, you theorize based on research and good judgment that your solution will meet the need or solve the problem. Fourth, to help with this theoretical demonstration, you need to reference practical experience, which should include examples demonstrating that your proposal has worked elsewhere. Monroe calls this link between your solution and the need for a theoretical demonstration because you cannot prove that your solution will work. Instead, you really need to provide a solid argument for why they should accept your proposed solution. Third, you need to show how the solution you have proposed meets the need or problem. Just telling your audience they should do something isn’t strong enough to actually get them to change. The purpose of this statement is to clearly tell your audience what your ultimate goal is. Second, you want to make sure that you clearly explain to your audience why they should accept the attitude, value, belief, or action you proposed. Within this step, Monroe (1935) proposed a five-step plan for satisfying a need:įirst, you need to clearly state the attitude, value, belief, or action you want your audience to accept. In the third step of Monroe’s motivated sequence, the satisfaction step, the speaker sets out to satisfy the need or solve the problem.
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